Not the
obvious route
I trained as an architect - which taught me to think in systems, work under hard constraints, and understand that form always has to serve a purpose. That way of thinking shapes everything I do in brand and product design today.
After architecture I co-founded Aeon Form, an award-winning design studio building bespoke funeral products. Multiple European awards. I ran brand, marketing, sales, and PR from zero. I learned what it means to build something from nothing, and what it costs when business decisions go wrong.
Then CYAN.STUDIO, a boutique design agency. One of my clients was AirHelp - a Y Combinator alumni. They asked me to join full-time. I said yes.
Nine years followed, and four different roles. I joined as a Senior Designer, became Art Director, then Director twice over as the job grew. Fast growth, then a pandemic that stopped the business almost overnight, then rebuilding. Three very different companies, same badge.
What I learned across all of it: the craft matters, but teams win or lose on trust. Creating the conditions where talented people do the best work of their careers is the part I care about most.
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Hi, I'm Robert - a Design Director from Berlin. Consistent brand. Intuitive product. Sustainable advantage. That's what I build. Have a look around, and if it resonates, let's talk.